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The mission that we set out three-and-a-half years ago was to inspire and empower women to create the lives they want to live, and I รองเท้าวิ่ง feel like [Ivanka is] doing that now, says Klem. She actually feels like she's living the mission of the brand. From a business perspective, Klem faces a bit of a challenge: How do you run a brand that sells a real persons life one that she's out there living very publicly when you can no longer mention, refer to, or show her? And when shes refraining from interacting with the brand entirely, too? While Ivanka Trump is out there, living out the brands mission, Klem, a registered Democrat, is left behind at headquarters taking the anti-Trump punches while also trying to carve out a second identity for it using Ivanka Trumps name, minus the association to her. It's an exciting opportunity to really define for our customers what [it means] to buy something that's Ivanka Trump, that is separate, apart from who she is as a person, Klem says, nodding to her second in command, Rosemary K. Young, the companys 41-year-old vice president of marketing, who is also dressed in Ivanka Trump: a business-casual peasant blouse, and pleated satin skirt with a tastefully edgy mesh panel. The two have ordered new research to better understand their customer but based on what they know already she is between 25 and 40 years old, has an income of about $60,000 to $100,000 a year, and probably lives in New York, California, or Texas (those are the brands three biggest markets). Once they have a better sense of who she is, they can target the brands messaging accordingly. View photos Photographed by Amy Lombard More The mission that we set out three-and-a-half years ago was to inspire and empower women to create the lives they want to live, and I feel like [Ivanka is] doing that now. Certainly, fashion labels have succeeded in parting ways with their founders and carving out distinct and independent identities in the marketplace: Kate Spade New York still exists without the founder who shares its name, as does Donna Karan .
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